The Miss Crofton Snapchat campaign hopes to capitalize on the evolution of sexting that has been ushered in through this particular social media network. Although it does not involve around seriously raunchy imagery, the fact that it revolves around a seductive line of lingerie is enough to make the partnership more than appropriate.
Showcasing a range of handmade vintage-inspired fashion, the Miss Crofton Snapchat campaign gives the collection a racy feel that both men and women will appreciate. The campaign isn't solely interested in sharing images of the latest wares, it also strives to encourage women to embrace their sexuality.
The Miss Crofton Snapchat campaign was conceived by SON. Katie Harrison, cofounder of SON, comments on the practicality of the partnership as well, stating that it allows collaborators an opportunity to explore and experiment on the platform.