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Social Media Concept Stores

The Karl Lagerfeld Concept Store in Amsterdam is More Than Clothes

— April 14, 2013 — Fashion
The new Karl Lagerfeld concept store in Amsterdam has opened and it is more than just clothes. Of course, the store will still carry a long list of fashion and accessories collections, but the most exciting part of this new opening is that the store will also double as a virtual window to Karl Lagerfeld himself. The Karl Lagerfeld concept store in Amsterdam will create engaging ways for consumers to connect with the brand.

The beautifully designed shop features many mirrors and walls of illuminated light which enhances the displays. Social Media comes into play when shoppers start using the digital Guestbook on their iPads, Smartphones or tablets. Shoppers can view the latest collections and news, watch videos, and take photos of their favorite items.

Perhaps the most interesting detail is that the fitting rooms in the new Karl Lagerfeld concept store are equipped with touchscreen photo booths. This feature allows customers to photograph their looks and apply filters to their photos before sharing them via Facebook, Twitter, etc.
Trend Themes
1. Virtual Window Shopping - The use of technology to create engaging ways for consumers to connect with brands through virtual experiences.
2. Interactive Fitting Rooms - The integration of touchscreens and photo booths in fitting rooms to enable customers to share their looks on social media platforms.
3. Social Media Concept Stores - The emergence of retail spaces that use social media to enhance the shopping experience and promote brand engagement.
Industry Implications
1. Retail Industry - Retailers can leverage virtual and interactive technologies to provide customers with a personalized shopping experience and increase brand engagement.
2. Fashion Industry - Fashion brands can create new levels of engagement with customers by integrating social media and digital technologies into their retail spaces.
3. Technology Industry - Developers can facilitate the integration of social media and interactive technologies in retail spaces to enable businesses to provide unforgettable shopping experiences.
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