Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

From Mobile Bus Boutiques to Shadowplay Pop-Up Shops

 - May 21, 2015
These temporary retail innovations range from mobile bus boutiques to shadowplay pop-up shop displays that interact with visitors digitally. Whether appealing to the senses or connecting with consumers through the use of modern technology, independent and established brands are going the pop-up shop route when marketing new collections and product launches.

Standouts from this list include Kenzo's pop-up bus boutique that took over Dubai streets earlier this year. In addition to visiting a branded shop, visitors of the bus were able to commute in a way that was much more experiential than the traditional transit ride. Furthermore, this mobile boutique also featured an in-house cafe that enhanced consumers' experience even further.

Other temporary retail favorites range from nostalgic denim pop-ups to beer-branded clothing boutiques that encourage fashion fans to buy from local and emerging design talents.