The BLACK Comme des Garcons pop-up store has been making its way around Europe. Its third stop will be a corner in Athens.
Inside this little store one will find exclusive items from the label's BLACK line, generating buzz and excitement for fashion lovers and Comme des Garcons fans.
This is a retail direction in which other clothing retailers are embarking. Comme des Garcons chose to place its BLACK Comme des Garcons pop-up store in the corners of other retailers. The items are sold for a minimal amount of time, the space is used for a minimal amount of time and because of this exclusivity, the profits and attention are fantastic for the business.