The StyleLiner is a Pop-Up Shop on Wheels

 - Jan 24, 2012
References: thestyleliner & psfk
Among the many innovative pop-up shops appearing all over the world, one of the most innovative is definitely the StyleLiner, a traveling fashion store founded by Joey Wolffer.

Unlike modular pop-ups that must be assembled and deconstructed, the StyleLiner is a moving fashion boutique. Wolffer actually turned a 20-foot potato chip truck into a stylish "treasure chest on wheels," as the StyleLiner website describes. The StyleLiner's interior takes on the look of an 80s nightclub complete with gold accents, lots of suede and red lacquer. Available for sale are unique and limited edition apparel and accessories, including artisan jewelry, one-of-a-kind pieces and other fashionable must-haves, all handpicked by Wolffer on her trips around the world. The young entrepreneur also uses the StyleLiner to showcase her own designs.