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This Pantone Colorwear Pop-Up Shop is Experimentally Genius

 - Feb 14, 2014
References: pantonecolorwear & slamxhype
The Pantone Colorwear pop-up shop was created for New York Fashion Week. Key media personnel and influential color lovers came together to celebrate Pantone's pop-up shop at Scoop in New York. Pantone is the world's most iconic name in color.

Pantone wanted to unveil its new men's sportswear collection by launching a pop-up store in New York's Meatpacking District. It dazzled guests with an explosion of color that encompassed the entire store. The store was opened with a traditional ribbon-cutting ceremony by Scoop CEO Susan Davidson. Pantone Colorwear is a combination of emotion and functionality that creates the feeling of empowered style and comfortable usability.

The collection encompases staple pieces of menswear like tees, tanks, pants, shorts, sweaters and more. There is a sophisticated swing on these basic and contemporary clothing pieces. Every man can find something in this collection. The pop-up store makes the branding more luxurious and well kept.