These Interactive In-Store Displays Simplify the Shopping Process

 - Sep 25, 2015
With the convenience that comes from the small size of phones and tablets, brands are appealing to consumers by integrating the familiar features of these devices into in-store displays. Generally, these touchscreen surfaces take the form of a wall installation or a table fixture, which make it possible for consumers to find out more a product or even customize their experience with it.

Select Neiman Marcus locations across the United States now feature touchscreen tables and digital mirrors that help consumers compile wish lists and browse store inventory. While this kind of technology lends itself naturally to the fashion industry in particular, it is also being used to sell everything from detergent to groceries and cars.