Usually when space opens up at the mall, a giant billboard printed on the construction barricade announces the incoming store -- not so with the Kate Spade New York interactive retail wall. Conceived by The Science Project, the shoppable facade brings the 'Theater of Retail' to the fashion company's digital shopping experience.
The interactive retail campaign consists of several small touch screens customers can engage with via The Science Project's cloud platform Shopstage. The pre-opening installation, before the store has even opened, has consumers getting excited and interacting with the brand in a formerly unproductive space.
The touch screens ask visitors charming questions before offering personalized recommendations and a digital shopping basket. Shoppers can make purchases then and there, while the platform collects valuable data and customer insight.