American clothing label Tommy Hilfiger recently introduced its first-ever digital retail showroom in Amsterdam. The high tech retail concept is meant to change the way Hilfiger's products are sold and takes traditional customer service training to new heights.
“Our unique digital showroom concept is a juxtaposition of craft and innovation”, says Tommy Hilfiger CEO Daniel Grieder whose digital retail showroom is meant to school the brand's employees on their latest collections and aid them with helpful content and sales tools.
Featuring a smooth, touchscreen interface, this interactive showroom is the future of retail. While the designer's clothes always embody a traditional air, Tommy Hilfiger is a technological leader within his industry thanks to this latest feat.