Total Wine and Bacardi teamed up to create a unique bar station for retail environments that would fuse the best elements of both worlds. As a result, the collaboration resulted in an inventive kiosk that the brands call 'Total Mixology.'
The bar-shaped stations are styled like the side of the bar that's most familiar to mixologists, complete with cabinets for ample drink storage and overhead lights.
In addition to displaying an array of bottled products in different sizes, the setup also includes a touchscreen display that invites shoppers to swipe the screen in order to discover recipes. When standing in front of this unique bar station as if in the shoes of a master mixologist, consumers might find themselves feeling a little more adventurous than usual and inspired to create a new mixed drink at home.
What's Driving This Trend
- Inventive Bar Stations
- Opportunity for retailers to create unique and immersive bar-like experiences within retail environments.
- Total Mixology Kiosks
- Integrating touchscreen displays and interactive features in kiosks to promote product discovery and inspire consumers to try new recipes.
- Retail-mixologist Collaboration
- Increasing partnerships between retail brands and mixologists to bring the expertise and creativity of mixology into a retail setting.
Who This Affects Most
- Retail
- Retailers can leverage bar-shaped kiosks to enhance the shopping experience and promote product discovery in-store.
- Food and Beverage
- Opportunity for beverage brands to partner with retail outlets to create unique bar stations that showcase their products and inspire consumers to experiment with mixology.
- Hospitality
- Hotels and restaurants can incorporate similar bar-shaped kiosks to enhance guest experiences and provide interactive cocktail recipe suggestions.
