Total Wine and Bacardi teamed up to create a unique bar station for retail environments that would fuse the best elements of both worlds. As a result, the collaboration resulted in an inventive kiosk that the brands call 'Total Mixology.'
The bar-shaped stations are styled like the side of the bar that's most familiar to mixologists, complete with cabinets for ample drink storage and overhead lights.
In addition to displaying an array of bottled products in different sizes, the setup also includes a touchscreen display that invites shoppers to swipe the screen in order to discover recipes. When standing in front of this unique bar station as if in the shoes of a master mixologist, consumers might find themselves feeling a little more adventurous than usual and inspired to create a new mixed drink at home.