From athletic, experiential wine tours by bike to upscale mustard sampling with smart utensils, there is lots of inspiration in terms of modern tasting experience that fulfill the consumer desire for memorable, educational interactions with brands. Whether aimed at consumer fans or media industry connoisseurs, such events often provide content for a post-event campaign that broadcasts the success and message of the experience.
One winning example is the Royalton Hotel in New York City, which boasts the world's first wood fire sommelier. The hotel is home to over 55 fireplaces, in which resident wood burning sommelier Ted Whitehead provides aromatic recommendations that complement various food and beverage options on the hotel's menu. The unique tasting experience is rooted in providing consumers with a memorable multi-sensory event.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
