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42 Immersive Tasting Experiences

From Certified Water Sommeliers to Snowshoeing Wine Tours

— February 11, 2016 — Lifestyle
From athletic, experiential wine tours by bike to upscale mustard sampling with smart utensils, there is lots of inspiration in terms of modern tasting experience that fulfill the consumer desire for memorable, educational interactions with brands. Whether aimed at consumer fans or media industry connoisseurs, such events often provide content for a post-event campaign that broadcasts the success and message of the experience.

One winning example is the Royalton Hotel in New York City, which boasts the world's first wood fire sommelier. The hotel is home to over 55 fireplaces, in which resident wood burning sommelier Ted Whitehead provides aromatic recommendations that complement various food and beverage options on the hotel's menu. The unique tasting experience is rooted in providing consumers with a memorable multi-sensory event.
6.8
Score
Popularity
Activity
Freshness
42
Charitable Whiskey Tastings
Charitable Whiskey Tastings
This $9,000 Whiskey Tasting Event Supports Earthquake Redevelopment
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41
Vinegar-Tasting Wineries
Vinegar-Tasting Wineries
Round Pond Offers a Diverse and Delicious Menu to Sample
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40
Movie Set Whiskey Classes
Movie Set Whiskey Classes
This Japanese Whiskey Tasting is in the Bar from Lost in Translation
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39
Academic Whiskey Tastings
Academic Whiskey Tastings
Jameson's Academy Experience Includes a Tasting and Warehouse Visit
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38
Interactive Brewery Tours
Interactive Brewery Tours
Pabst Blue Ribbon is Opening a Microbrewery and Tasting Room
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37
Multi-Sensory Coffee Tastings
Multi-Sensory Coffee Tastings
Starbucks and Gingerline are Exploring Scent, Taste and Texture
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36
Donut Cocktail Tastings
Donut Cocktail Tastings
The Clough Club Pop-Up Pairs Cartems Donuts with Mixed Drinks
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35
Cyclist Wine Tours
Cyclist Wine Tours
Pedal Bike Tours Takes Wine Lovers Through Hilly Oregon Wine Country
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34
Chocolate Pairing Classes
Chocolate Pairing Classes
These Classes Teach Consumers How to Pair Alcohol with Chocolate
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33
Corporate Wine Tours
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
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32
VR Whiskey Tastings
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
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31
Helipad Caviar Tastings
Helipad Caviar Tastings
The St. Regis in Abu Dhabi Offers a Champagne & Caviar Meal Atop a Helipad
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30
Cheesy Museum Pop-Ups
Cheesy Museum Pop-Ups
Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses
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29
Upscale Water Tastings
Upscale Water Tastings
Ray's and Stark Bar Features an Extensive Water Menu with 40 Varieities
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28
Interactive Wine Tables
Interactive Wine Tables
Graphene 3D Lab and Ideum Elevate Wine Experiences with Technology
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27
Hot Sauce Sommeliers
Hot Sauce Sommeliers
The Heatonist is Opening a Store in Brooklyn with Tasting Classes
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26
Craft Beer Workshops
Craft Beer Workshops
Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage
<
25
Wine Store Bars
Wine Store Bars
'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
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24
Curated Vodka Tastings
Curated Vodka Tastings
This Cocktail Lounge Replaces Bar Managers with Knowledgable Sommeliers
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23
Snowshoeing Wine Tours
Snowshoeing Wine Tours
This Unique Wine Tasting Takes Vino Lovers on a Wintry Trip
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22
Professional Wood Sommeliers
Professional Wood Sommeliers
NYC's Royalton Hotel Has a Fireplace Program with a Wood Sommelier
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21
Multi-Sensory Dining Events
Multi-Sensory Dining Events
Stella Artois' Unique Dining Experience Engages the Five Senses
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20
Certified Water Sommeliers
Certified Water Sommeliers
Martin Riese Hosts a Water Tasting Event at a Los Angeles Restaurant
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19
Smart Memory Spoons
Smart Memory Spoons
Maille's Smart Spoons Remembers Which Flavors Consumers Liked Best
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18
Insect Wine Pairings
Insect Wine Pairings
Laithwaite's Unique Wine Pairings Suggest the Best Bugs to Go with Wine
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17
Storied Tasting Competitions
Storied Tasting Competitions
This Immersive Dining Event Was Hosted in London by Burger & Lobster
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16
Luxurious Tasting Rooms
Luxurious Tasting Rooms
This Portland Distillery Opened a Stylish Tasting Room for Premium Spirits
<
15
Artistic Beer Exhibits
Artistic Beer Exhibits
The Beer at Spiritmuseum Exhibition is for Connoisseurs
<
14
Supermarket Wine Pop-Ups
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
<
13
Mustard-Tasting Bars
Mustard-Tasting Bars
Maille Has Launched a Dijon Mustard-Only Shop in NYC
<
12
Oxidation-Organized Tea Shops
Oxidation-Organized Tea Shops
Paper & Tea's Specialty Tea Store Arranges Leafs By Oxidation Rate
<
11
Experiential Coffee Bars
Experiential Coffee Bars
The Roastery and Tasting Room Provides an Interactive Coffee Journey
<
10
Sensory Dessert Schools
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
<
9
Sparkling Tequila Displays
Sparkling Tequila Displays
'Perfect Constellation' is a Patron Installation in a Selfridges Window
<
8
Wine Discovery Stores
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
<
7
Supermarket Wine Bars
Supermarket Wine Bars
This High-End Grocery Store Allows Customers to Stay for a Drink
<
6
Elegant Tea Shops
Elegant Tea Shops
T Lounge by Studio pha is a Luxurious Tea-Tasting Experience
<
5
Social Media Rum Tastings
Social Media Rum Tastings
Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
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4
Multi-Sensory Gin Tastings
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
<
3
Temporary Supermarket Bars
Temporary Supermarket Bars
Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores
<
2
Experiential Coffee Boutiques
Experiential Coffee Boutiques
Nespresso's Flagship Coffee Store Encourages Tasting and Discovery
<
1
Vodka Concept Stores
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
<