'A Tale of Two Sides' is an immersive dining event that was recently hosted in London by Burger & Lobster together with the Art of Dining. Taking place at Burger & Lobster's Farringdon restaurant between February 1 and 3, the dining event allowed brand fans to test out the brand's new range of burgers in an interactive series of games and tasting trials, after which guests were asked to vote on social media using the hashtag #burgervslobster.
The event was conceived around the story of two brothers, one a fisherman, and one a cattle farmer. Either brother refused to accept the other's true love, lobster and a burger.
The three-day conceptual dining event served as a great way for the brand to interact with fans in person and online, ahead of their next launch.
Storied Tasting Competitions
More Stats +/-
Multi-Dimensional Dining Experiences
Experimental Snack Brand Pop-Ups
Urban Safari Treehouse Pop-Ups
Speakeasy-Inspired Dining Experiences
Interactive Dining Events
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Immersive Dining Event Was Hosted in London by Burger & Lobster
- By: Rebecca ByersFeb 4, 2016