'A Tale of Two Sides' is an immersive dining event that was recently hosted in London by Burger & Lobster together with the Art of Dining. Taking place at Burger & Lobster's Farringdon restaurant between February 1 and 3, the dining event allowed brand fans to test out the brand's new range of burgers in an interactive series of games and tasting trials, after which guests were asked to vote on social media using the hashtag #burgervslobster.
The event was conceived around the story of two brothers, one a fisherman, and one a cattle farmer. Either brother refused to accept the other's true love, lobster and a burger.
The three-day conceptual dining event served as a great way for the brand to interact with fans in person and online, ahead of their next launch.