Based in Toronto, Mirella Amato runs a beer consulting business aptly titled Beerology. A longtime beer fan, Amato seeks to develop the same kind of love and appreciation that exists around wine for beer.
As described on her website, Amato is determined not to provide individuals with beer recommendations, but to teach them the tools necessary to make such assertions themselves and in return, help them find their own preferences.
Offering guided tasting sessions and workshops, Beerology sessions both promote local beers, provide education and stimulate conversation and encourage community.
As the craft beer movement continues to grow and the average beer drinker's palate expands, the view of beer as a specialty drink with a full appreciation for the complexities contained in each brew is sure to grow with it.
What's Driving This Trend
- Craft Beer Education
- Opportunity for beer consulting businesses to offer more comprehensive education to consumers and expand the market of craft beer drinkers.
- Localized Craft Beer Promotion
- An opportunity for local breweries to team up with beer consulting businesses to showcase local brews and promote the local industry to consumers.
- Community-driven Craft Beer Culture
- An opportunity for businesses to create a sense of community around craft beer, with events and workshops focused on building camaraderie between consumers based on their love of the beverage.
Who This Affects Most
- Beer Consulting
- As consumer interest grows, beer consulting businesses can expand their offerings and find ways to differentiate themselves by offering unique education and experiences around craft beer.
- Local Craft Beer
- Craft breweries can collaborate with beer consulting businesses to expand their customer base and promote local brews to consumers interested in trying new beers.
- Event Planning
- Businesses can take advantage of the community-building aspect of craft beer culture and host events and workshops to bring together beer enthusiasts and build a sense of camaraderie around their shared love of the beverage.
