Up until recently, The Heatonist was an online store dedicated to making the world's best hot sauces easily available. Following a successful Kickstarter campaign, The Heatonist will now be opening a retail location in Brooklyn where it will continue to sell fine hot sauces, but that will also include a hot sauce tasting room and classes on food pairings with an official hot sauce sommelier.
The Heatonist retail location in Greenpoint, Brooklyn, will offer an expanded menu of hot sauces, doubling its previous online selection of 75 to 150.
The Heatonist is a great example of capitalizing on the expanding palates of consumers in a time where it seems like a new Sriracha-infused product hits stores every week. The unique business model aims to fill a gap in the market for high quality, small batch hot sauces while providing a unique consumer experience.