In partnership with Hirsch & Mann, Maille designed the ultimate technological utensils -- smart spoons that remember what flavored mustard consumers liked best. Taking visitors on an in-store tasting journey, the consumer can touch the 'Discovery Spoon' to the RFID sensors below each jar, recording what flavor profiles they liked best.
After choosing from 45 different jars, consumers put the smart spoons into a jar that downloads the information and sends emails with French recipes and pairings based on their preferences.
Not only a fun way to have consumers interact with products in a memorable way, the Discovery Spoon is also a clever marketing strategy. Maille found a way to continue to interact with customers after they had left their store, even if they hadn't bought a product. Pairing interactive experiences with crowdsourced data, Maille is ahead of the curve with this lasting marketing strategy.