Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Perfect Constellation' is a Patron Installation in a Selfridges Window

 - Dec 10, 2015
References: thedrum & fandbnews
Patron recently partnered with Selfridges to illuminate a Christmas-themed display called 'Perfect Constellation' in one of the retailer's iconic storefront windows. The display is a constellation of stars made to trace out Patron's signature bottle shape. The installation was made from 1000 programmed and custom-produced lightbulbs that were positioned on a hanging structure. The impressive display sparkles day and night, and continually twinkles to give the impression of a star formation.

Inside the store, Patron will be setting up a sampling station where customers can take a quick break from Christmas shopping by tasting some of Patron's latest offerings. Selfridges is known for its innovative and imaginative Christmas displays. With Patron's Perfect Constellation, Selfridges creates a luxe window display with a like-minded brand that shares its vision.