Patron recently partnered with Selfridges to illuminate a Christmas-themed display called 'Perfect Constellation' in one of the retailer's iconic storefront windows. The display is a constellation of stars made to trace out Patron's signature bottle shape. The installation was made from 1000 programmed and custom-produced lightbulbs that were positioned on a hanging structure. The impressive display sparkles day and night, and continually twinkles to give the impression of a star formation.
Inside the store, Patron will be setting up a sampling station where customers can take a quick break from Christmas shopping by tasting some of Patron's latest offerings. Selfridges is known for its innovative and imaginative Christmas displays. With Patron's Perfect Constellation, Selfridges creates a luxe window display with a like-minded brand that shares its vision.
Sparkling Tequila Displays
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