French vodka brand Grey Goose recently opened a luxe concept store inside Amsterdam’s Schiphol Airport. Modeled after a modern wine cellar, this liquor store pop-up is located inside Schiphol's most populated duty-free shop.
The "shop-in-shop concept store" features elegant blue and white branding -- synonymous with the elegant vodka brand -- and features color-coded displays and vodka tasting stations that are designed to attract visitors. When it comes to merchandising, this shop's displays are kept minimal and sophisticated, featuring a glass and metal construction.
In addition to its retail displays and signature tasting stations, the Grey Goose concept store also offers limited edition bottles, stirrers and bottle chillers that celebrate the French beverage brand's successful #FlyBeyond campaign.