'Vestal Vodka' is changing the cocktail lounge experience by replacing all of its bar managers with knowledgeable sommeliers. Interactive alcohol tastings have become extremely popular in recent years as consumers seek unique and innovative dining experiences. By replacing traditional restaurant staff with sommeliers, this particular cocktail bar is adding an educational element to the tasting experience.
Vestal Vodka offers its interactive tastings out of a humble English bar called 'Ladies and Gentlemen.' The establishment serves cocktails made from a number of craft spirits and offers public tasting events. To ensure that customers get the most out of their experience, the bar has a number of knowledgeable sommeliers that curate and lead the events.
The educational and interactive event provides a unique way for consumers to learn about a brand and gain a better overall appreciation for a product.