Previously only available in Europe, Maille's line of dijon mustards has officially made its debut in America with the country's first ever mustard-centered retail experience.
While the brand has several dedicated boutiques in Europe and one in Australia, Maille will begin its US expansion in New York City, a fitting place of the boutique given Brooklyn's affinity for niche-targeted food experiences.
The staggeringly beautiful NYC boutique features an enormous bar with a mustard tap that makes tastings easy and luxurious. Contained in upscale French ceramic pumps, the mustard can then be purchased in reusable glass jars, which adds to the Brooklyn-aesthetic.
This unique retail experience is extremely niche and targeted toward a taste for a particular variety of condiment, making it a venture to watch.