Maille Launches New Mustard with Mike's, Maille Hot Honey Dijon
Niko Pajkovic — December 7, 2021 — Lifestyle
References: maille & prnewswire
Premium French mustard brand Maille has announced the launch of a new mustard product: Maille Hot Honey Dijon made with Mike's Hot Honey.
For this cross-cultural collaboration, Maille teamed up with America's beloved hot honey brand to create a sweet and spicy dijon that is unlike anything else currently on the market. In order to create the new mustard, these two cult-favorite combined their staple products -- Maille's classic Dijon Originale mustard and Mike's proprietary Hot Honey formula.
"We're excited to have contributed to a new product that combines the best aspects of both Maille's mustard and our hot honey and to give foodies and fans a new way to enjoy a little sweet heat on their favorite foods," said Maille's Mustard Sommelier, Brandon Collins.
Image Credit: Maille
For this cross-cultural collaboration, Maille teamed up with America's beloved hot honey brand to create a sweet and spicy dijon that is unlike anything else currently on the market. In order to create the new mustard, these two cult-favorite combined their staple products -- Maille's classic Dijon Originale mustard and Mike's proprietary Hot Honey formula.
"We're excited to have contributed to a new product that combines the best aspects of both Maille's mustard and our hot honey and to give foodies and fans a new way to enjoy a little sweet heat on their favorite foods," said Maille's Mustard Sommelier, Brandon Collins.
Image Credit: Maille
Trend Themes
1. Sweet Heat Collaborations - Collaborations between sweet and spicy brands to create unique flavor combinations for consumers.
2. Cultural Crossover Mustards - Cross-country or cross-cultural collaborations in the mustard industry to create innovative and diverse flavors.
3. Premium Ingredient Blends - Combining high-quality ingredients to create unique and luxurious flavor profiles in gourmet products.
Industry Implications
1. Condiment - Innovations in the condiment industry with new flavor combinations and premium ingredients to cater to evolving consumer tastes and preferences.
2. Specialty Food - Cross-cultural collaborations in the specialty food industry to offer unique and diverse flavor profiles for consumers seeking premium and gourmet products.
3. Snacks - Expansion of innovative condiment flavors into the snack industry to offer new and creative snacking options for consumers.
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