The experience of eating ice cream is a treat for more than just one of the senses, so Häagen-Dazs set up the Ice Cream Master Academy to educate consumers how the other senses come into play during a tasting.
A pop-up dome was set up for two days in London’s Bloomsbury Square, which served as a space for experts dubbed "The Masters of Real" to host sessions on sound, sight and scents. Although the ice cream is a beloved household treat, Duck & Waffle’s head chef Dan Doherty showed how the dessert can be elevated by incorporated into gourmet gastronomic dishes.
As well as featuring expert chef guides, visitors to the experiential space were also able to hear from influencers like blogger Rosie Thomas and Häagen-Dazs ice cream tester Alison Gray.
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
Laura McQuarrie — August 26, 2015 — Marketing
References: twitter & eventmagazine