Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

30 Memorable Social Media Campaigns

From Smartphone Scavenger Hunts to Instagrammable Bar Events

— July 25, 2016 — Social Media
These memorable examples of social media marketing range from smartphone scavenger hunts to immersive bar events that were promoted with viral hashtags or web-based contests. When examining the realm of experiential retail, notable examples include JCPenny's in-store Pinterest walls that invited shoppers to share their experience via the platform while simultaneously promoting the brand's recent Mother's Day campaign.

When looking at top examples from the food and beverage spheres, standouts include crowdsourced soda flavors -- Mountain Dew's newest flavor was determined with a viral Twitter poll -- along with fan-promoted restaurant openings -- KFC's 'Social Opening' campaign was marketed with a #ViteUnKFC hashtag and invited fans to tweet in order to speed up the grand opening of a specific restaurant location.

Additional examples from the world of entertainment include digitized superhero billboards like an AR-powered Batman vs. Superman advert that allowed fans to transform into their hero of choice while inviting them to share their custom photo with friends online.
6.7
Score
Popularity
Activity
Freshness
30
Messaging App Music Videos
Messaging App Music Videos
Beecher's Fault's Snapchat Music Video Makes Use of Popular Filters
<
29
Restaurant-Saving Campaigns
Restaurant-Saving Campaigns
#DineForBussels Looks to Boost Restaurant Economy Post Brussels Attack
<
28
Interactive Injustice Sculptures
Interactive Injustice Sculptures
This Blood Donation Awareness Stunt Advocates for Gay Men
<
27
Fan-Powered Restaurant Openings
Fan-Powered Restaurant Openings
KFC's #ViteUnKFC Helped Fans Accelerate Construction
<
26
Digital Superhero Posters
Digital Superhero Posters
These AR Posters Transform People into Batman or Superman
<
25
Sports Coverage Collaborations
Sports Coverage Collaborations
The NFL is Creating a Snapchat Discover Channel
<
24
Crowdsourced Soda Flavors
Crowdsourced Soda Flavors
Mountain Dew Let Fans Vote for Flavor Return in the 'DEWcision' campaign
<
23
Social Media Movie Previews
Social Media Movie Previews
The 'Spectre' Channel on Snapchat Shares Behind-the-Scenes Snippets
<
22
Smartphone Scavenger Hunts
Smartphone Scavenger Hunts
Samsung Launched a Scavenger Hunt Across the UK for the Galaxy S7
<
21
Branded Beverage Filters
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
<
20
Social Media Sandwich Promotions
Social Media Sandwich Promotions
This Chain is Exchanging Tweets for Free Breakfast Sandwiches
<
19
Educational Fast Food Campaigns
Educational Fast Food Campaigns
The #RecognizePotential Campaign Encourages Teens to Graduate
<
18
Social Film Festivals
Social Film Festivals
This Short Film Competition is Being Hosted by TIFF and Instagram
<
17
Ghoulish Social Media Filters
Ghoulish Social Media Filters
The Ghostbusters Film is Using a Snapchat Filter to Get Tickets Sold
<
16
Branded Social Media Quizzes
Branded Social Media Quizzes
This Hyundai Instagram Campaign Follows a Crowdsourced Approach
<
15
Social Media Photo Contests
Social Media Photo Contests
The 'Grammaster' Contest Rewards Instagram Users with a Job at Netflix
<
14
Social Media Vehicle Teasers
Social Media Vehicle Teasers
The New Volvo XC40 was Teased by the Brand on its Snapchat Channel
<
13
Political Cartoon Geofilters
Political Cartoon Geofilters
The New Snapchat Hillary Geofilter Features Clinton and Sanders
<
12
Pop-Up Granita Bars
Pop-Up Granita Bars
This Promotional Bar from Fiat Kicks Off the Launch of the Fiat 500 Model
<
11
Branded Airline Geofilters
Branded Airline Geofilters
Virgin America's Geofilter Frames Selfies with Tinted Airplane Windows
<
10
Cinematic Face-Swapping Apps
Cinematic Face-Swapping Apps
The Hollywoody Photo Platform Lets Consumers Add Themselves to Films
<
9
Graffiti Brand Activations
Graffiti Brand Activations
Street Artists are Painting the Town for a Heineken Party
<
8
Social Media Billboards
Social Media Billboards
The First-Ever Instagram Advertising Campaign is Launching in France
<
7
User-Generated Furniture Ads
User-Generated Furniture Ads
West Elm's New Facebook Carousel Ads Feature User-Generated Content
<
6
Storied Tasting Competitions
Storied Tasting Competitions
This Immersive Dining Event Was Hosted in London by Burger & Lobster
<
5
In-Store Mood Board Ads
In-Store Mood Board Ads
This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
<
4
Social Media Museum Renditions
Social Media Museum Renditions
These Museum Instagrams Show Off Paris' Art Collections Creatively
<
3
Street Party Dessert Launches
Street Party Dessert Launches
Magnum Launched Two New Ice Creams with a London Street Party
<
2
Experiential Beach Events
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
<
1
Unisex Fragrance Container Pop-Ups
Unisex Fragrance Container Pop-Ups
This Experiential Activation in London Launched the New CK2
<