The newest James Bond film is utilizing social media by opening a channel on Snapchat to share exclusive content with fans. This unique promotional platform will be open for 24 hours to share never-before-seen footage with 007 fans.
The official 'Spectre' channel on Snapchat will engage fans by using a popular social media tool. It also provides users with a seemingly exclusive view on some of the most interesting and star-worthy content.
The messages being sent over the Spectre channel include "behind-the-scenes footage from the movie, an insight into the making of Sam Smith’s title track for the film and messages from the cast." While the channel will only run for 24 hours, the movie itself is being premiered in the United Kingdom today, and in the United States in mid-November.