Immersive Social AR Eyewear

The New Snapchat Spectacles Hav Dual-3D Waveguide Displays

The new Snapchat Spectacles have been shown off by the social media brand as its 4th-generation version of the namesake wearable that will offer users an immersive experience that will drastically enhance capabilities. The eyewear is integrated with dual-3D waveguide displays that offer a 26.3-degree diagonal field-of-view and will enable an immersive augmented reality (AR) experience both indoors and out. This is thanks to up to 2,000-nits of brightness, while additional components including four microphones, two RGB cameras and a touchpad round out the eyewear as being truly next-generation.

The new Snapchat Spectacles are also built with creators in mind thanks to Lens Studio that will enable user to augment how the world looks around them and create immersive experiences.

Immersive AR Wearables
Products that combine augmented reality with wearables to offer immersive experiences are disrupting the way people interact with technology.
Multi-functional Eyewear
Eyewear incorporating an array of components like cameras and touchpads are transforming the way individuals observe and interact with the world around them.
User-controlled AR Content
Augmented Reality platforms allowing users to create and share their own immersive content are changing how individuals influence and perceive the world around them.

Industries Being Reshaped

Social Media
Innovations in Augmented Reality Eyewear are creating new opportunities for social media platforms resulting in a highly immersive and engaging user experience.
Fashion
Fashion industry companies can incorporate AR capabilities into eyewear designs to create a new category of interactive fashion accessories.
Healthcare
The wearable AR technology used within these new generation glasses have a variety of healthcare applications such as assisting visually impaired individuals in performing daily tasks.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 69%
Activity 42%
Freshness 10%