The NFL is looking to launch its own Snapchat Discover channel to promote the upcoming season. This is a further development in the relationship between the NFL and Snapchat. For the 2015-2016 season, the two collaborated to create a series of Live Stories which were full of photos and videos posted by players, NFL employees and fans from the season opener all the way until Super Bowl 50.
By changing from Live Stories to a Discover channel on Snapchat, the NFL will be able to post various types of media such as pre-made videos and articles. The NFL is aiming to engage the reported 150 million active daily users of the social media platform. Once the Snapchat Discover channel is ready to launch, the NFL will be the first professional sports league to have this type of social media presence.