In order to celebrate the launch of the Galaxy S7 smartphone in the UK, Samsung created a nationwide scavenger hunt that made use of Periscope. To make it as simple as possible, the brand chose to hide seven phones across seven UK cities.
To entice people across the UK to join in the smartphone search, Samsung posted teasers to Twitter and broadcast footage from its Periscope account. To make the campaign a bit more challenging for seasoned social media users, the phones moved to different locations with help from BMX riders, skateboarders and more daring messengers.
Once a phone was found in the real world, people simple had to shout: "the Galaxy S7 is here!" in order to win the phone. Considering that many campaigns would have users take their voices online with a branded hashtag, this is a comically simple and effective way to make noise on the streets.
Key Themes Behind This Trend
- Smartphone Scavenger Hunts
- Opportunity for brands to engage consumers in interactive and exciting scavenger hunt experiences using smartphones.
- Location-based Marketing
- Opportunity to leverage location-based technology to create engaging and personalized marketing campaigns.
- Gamification
- Opportunity to incorporate game elements into marketing strategies, creating a sense of fun and competition for consumers.
Where This Applies
- Technology
- Tech companies can capitalize on smartphone scavenger hunts to showcase their latest devices and engage with customers.
- Marketing
- Marketers can utilize smartphone scavenger hunts as a creative and effective way to build brand awareness and generate buzz.
- Entertainment
- Entertainment companies can use smartphone scavenger hunts to promote upcoming releases and engage fans in a fun and interactive experience.
