From fast casual Snapchat filters that allow for greater brand interaction to contextual communication platforms that allow users to have multiple identities, the April 2016 social media trends reveal a clear shift in the way users are interacting with one another online.
One of the most recent social media innovations has been the push towards brand integration. For example, both McDonald's and IHOP recently rolled out their own in-restaurant geofilters, which allow fans to document their visit. Another example is Dove's Tweet-analyzing tool, which was used to bolster the brand's message of self-love.
In addition to the changes in the way consumers are using mainstream social media platforms, there is also a change in the way they are interacting with niche platforms. Indeed, there is a growing demand for messenger-based services and other social platforms that serve the specific needs of different demographics. These kinds of niche platforms include proximity-based chat apps, DJ stream social apps and personalized photo sharing apps.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
