One of the most talked about attractions at SXSW 2015, the Mophie Rescue, will be returning to South by Southwest this year with a little help from Indian Motorcycles. The Mophie Rescue activation will also feature a headquarters by the name of "Bad to the Bone Bar" lounge, where SXSW guests can stop by and visit with the dogs that aren't currently on shift. The intriguing activation is a great way to get festival attendees interacting on social media with the brand.
Guests at South by Southwest 2016 will need to snap a quick photo when they see the Mophie Rescue team and Tweet it to @Mophie. The brand activation will feature 15 dogs altogether and will take place between midnight and 6PM throughout the Austin-based festival.