The Uber HackOne program is a bug bounty platform that essentially gamifies the act of finding security issues. Although the idea of such programs isn't new -- Google, Microsoft and Facebook all have their own versions -- this one appears to be quite unique. First of all, the Uber HackOne program is much more direct when it comes to rules and payments. Secondly, there is a loyalty angle for those who stick around to find smaller issues on a regular basis.
Finally, the Uber HackOne program will be jumpstarting with 'The Treasure Map,' that truly gamifies the experience. Collin Greene says, “We look at code and think like hackers and find security vulnerabilities. [The participants] get our accumulated wisdom about the code base and the areas where bugs are most likely to be found."