As part of YouTube Women's Initiative Program, Pop Trigger is introducing an all-new satirical YouTube webseries called 'Tough Sh*t' that's created and directed by Michelle Bole, who also stars in the series.
As a pop culture talk show on YouTube, this is a completely new direction for Pop Trigger. Each episode, the new show tackles topics like 'Women in STEM,' which addresses issues in gender disparities through humor. As well as Bole speaking one-on-one to the camera as part of a desk segment, there are also sketches to comedically illustrate some of the points made, plus segments where these topics are taken to the streets.
In the entertainment industry and beyond, there's an increase in content that's being created by women for women.