As part of Coke's ongoing 'Get a Taste' campaign, the brand launched a social media promotion called 'ReTweets of Love.' The campaign not only gave Diet Coke fans a chance to express their love for their favorite drink, but it also rewarded them with one-of-a-kind merchandise.
The ReTweets of Love campaign was launched as a way for fans to express their love of Diet Coke over twitter. What fans didn't know, was that some of their tweets would be rewarded with gifts from the company. Working with artists Erik Marinovich, Marta Cerda Alimbau and Jeff Rogers, 50 unique gifts were designed for lucky Diet Coke fans. These gifts ranged from grey and red flip-flops to Diet Coke branded guitar cases.
The campaign demonstrates how brands can reinforce social media engagement through unexpected rewards and custom products.
What's Driving This Trend
- Social Media Rewards
- Brands can incentivize engagement by surprising social media users with custom rewards.
- Unique Merchandise
- Offering one-of-a-kind branded merchandise builds strong brand affinity and consumer loyalty.
- Collaborative Design
- Working with independent artists and designers can bring fresh perspectives to product development.
Who This Affects Most
- Beverage Industry
- Custom merchandise and rewards can be used by beverage companies to incentivize social media engagement and build brand affinity.
- Marketing Industry
- Creating unique branded merchandise can become a key component for marketing campaigns to keep customers engaged and build brand culture.
- Design Industry
- Collaborating with big brands to create highly-coveted, custom merchandise is a unique revenue opportunity for independent designers and artists.
