Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Calvin Klein Will Be Live-Stream Its Fall Ad Campaign

 - Mar 19, 2016
References: fastcompany
Calvin Klein's fall ad campaign will be making an impact on people well before it hits the pages of magazines and city billboards. The fashion brand plans to stream the process of creating it through a live stream on Periscope. By utilizing the social media platform in this way, fans and consumers will be able to see what it takes to create a fall ad campaign.

Melisa Goldie, Calvin Klein's chief marketing officer, says, "There’s always been sort of a mystique behind the Calvin Klein advertising campaigns in general — really about, who’s going to be the face, what’s the talent, is there going to be a celebrity." Considering its last series of campaigns, that would be true of its fall ad campaign. Essentially, they're taking a cue from McDonald's.