Montblanc Launches the On the Move Campaign for FW22
Luxury design house Montblanc introduces its latest On the Move campaign that spotlights its latest designs that are made specifically for the Fall/Winter 2022 season. The visuals in the new ad feature familiar faces including actors Evan Mock and Cillian Murphy seen modeling the latest looks. The duo is decorated in the looks in contrasting aesthetics as Mock is wearing the looks in a street style across the backdrops of New York City for an urban theme. Murphy is seen in a studio setting with a more casual feel as a means to capture the parallels and capabilities of the brand.
Speaking about the campaign, Murphy states “It’s easy to question whether you have taken the right direction in life and wonder what might have been if you had taken another path. While the way we move certainly defines us, this campaign ultimately reveals that if you do what moves you and really means something to you, then you are likely traveling in the right direction.”
Image Credit: Montblanc
Speaking about the campaign, Murphy states “It’s easy to question whether you have taken the right direction in life and wonder what might have been if you had taken another path. While the way we move certainly defines us, this campaign ultimately reveals that if you do what moves you and really means something to you, then you are likely traveling in the right direction.”
Image Credit: Montblanc
Trend Themes
1. Actor-starring Accessory Campaigns - Luxury brands can tap into the power of celebrity influence by using famous actors as models in their accessory campaigns to showcase their latest designs.
2. Season-specific Designing - Designing seasonal-specific accessories in the luxury industry provides an opportunity for brands to remain relevant and capture their consumer's attention.
3. Parallel-themed Campaigns - Creating parallel-themed campaigns for luxury accessory brands allows consumers to envision themselves in a variety of settings, showcasing the versatility and capabilities of the products.
Industry Implications
1. Luxury Accessory - Luxury accessory brands can take advantage of celebrity influence and season-specific designing to showcase their latest products.
2. Modelling - By featuring popular actors in accessory campaigns, modelling industry can attract attention and highlight the latest fashion trends.
3. Photography and Videography - Photography and videography industries can benefit by creating visually stunning campaigns for seasonal-specific luxury accessories that feature popular actors and showcase on-location visuals.
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