TUMI launches the new Built for the Journey campaign that is launching for the Fall 2022 season, which is a global campaign that highlights personal and professional narratives. The brand tells the stories of four people, who are known as the TUMI Crew -- this includes professional footballer Son Heung-min, Formula 1 driver Lando Norris, recording artist and actor Anthony Ramos, and singer-songwriter Gracie Abrams.
All of them are showing off the brand new 19 Degree Aluminum, the TEGRA-LITE, and the McLaren collections. Speaking about the new campaign, Creative Director of TuMI Victor Sanz states, “At TUMI, our goal is to ensure that each person can perform their very best when using our products — whether that’s traveling abroad on tour, going back home, or embarking on a new professional adventure, [...] We use specialized design techniques and innovative materials to create modern products that offer the best in travel, resiliency, sustainability and durability. Our products withstand the test of time.”
Image Credit: Aria Shahrokhshahi, India Sleem
What Makes This Trend Stand Out
- Personalized Luggage Campaigns
- Brands can create more engaging campaigns by incorporating personal and professional narratives of diverse individuals and highlighting the products they use.
- Sustainable Luggage Materials
- Luggage brands can innovate by incorporating more sustainable and durable materials into their design for a longer-lasting product.
- Cross-industry Collaborations for Luggage
- Luggage brands can partner with individuals in different fields, such as sports and entertainment, to create products that cater to their specific needs and styles.
Sectors Adopting This
- Travel and Hospitality Industry
- Hotels and airlines can partner with luggage brands to offer their guests a complete and seamless travel experience.
- Fashion Industry
- Fashion brands can partner with luggage brands to create matching luggage collections that complement their apparel lines.
- Sports and Entertainment Industry
- Sports and entertainment brands can collaborate with luggage brands to design products that cater to their specific travel and performance needs.
