RIMOWA introduces its latest campaign that boasts the name 'Ingenieurskunst' and which directly translates to 'The Art of Engineering.' This is the inspiration behind the latest project as the German luxury brand is an expert at selecting the right process and materials that are ready for any journey.
The campaign is backed by the track "Around the World" by Daft Punk as it takes the designs across different locations in the world and highlights the impressive elements of the Classic Cabin suitcase. It has 6000 rivets, suitcase shells, and 180 sheets of anodized aluminum materials. Emelie De Vitis, the CMO at RIMOWA states, “The topic of German engineering might be considered dry or technical, it is more like a symphony’. We wanted to show that German engineering – which is at the core of who we are – is truly considered art at RIMOWA.”
Image Credit: RIMOWA
RIMOWA Delivers the New Ingenieurskunst Collection
1. Luxury Luggage - The Ingenieurskunst collection highlights the importance of materials and processes in luxury luggage, offering opportunities for innovation in the production and design of specialized travel products.
2. Engineering as Art - RIMOWA's campaign showcases how engineering and technical precision can be celebrated as art, indicating potential for disruptive innovation in industries where functionality and design intersect.
3. Performance Materials - The integration of high-performance materials like anodized aluminum and thousands of individual rivets highlights the potential for disruption in areas like aerospace, transportation, and sports equipment design.
1. Luxury Goods - The Ingenieurskunst campaign from RIMOWA showcases the value of engineering and design in luxury goods, providing opportunities for innovation in high-end consumer products.
2. Travel and Tourism - The specialized materials and designs used in the Ingenieurskunst collection highlight an opportunity for innovation in the travel and tourism industry, offering new solutions to common problems like luggage damage and weight limit restrictions.
3. Industrial Design - RIMOWA's focus on engineering and precision in its Ingenieurskunst campaign presents opportunities for innovation in areas like industrial design, particularly for products where performance, durability, and aesthetics are all equally important.