The TUMI x McLaren collection is a premium lineup of luggage, bags and accessories created in collaboration between the brands to offer automotive enthusiasts with a way to enhance their daily lifestyle or trips.
The collection includes various pieces which are crafted using durable materials like Tegri, CX6 carbon fiber for accents and more. The various items merge the design aesthetics of the luggage brand's traditional pieces, but with a distinct aerodynamic appeal that calls to mind the McLaren design language.
The TUMI x McLaren collection is available now for purchase from the brand and comes as a part of the continued expansion of automotive companies into the lifestyle category. This helps provide drivers with a way to incorporate a touch of automotive design into their everyday life.
Why This Trend Is Growing
- Automotive-inspired Collaborations
- Collaborations between automotive and lifestyle brands can create premium products with distinct design aesthetics.
- Material Innovation in Luggage
- Using materials such as Tegri and CX6 carbon fiber in luggage design creates durable and distinct pieces.
- Brand Expansion Into Lifestyle
- Automotive companies expanding into lifestyle categories provides consumers with new ways to incorporate automotive design into their daily lives.
Industries Being Reshaped
- Luggage and Travel Accessories
- Incorporating automotive design into luggage and travel accessories is a disruptive innovation opportunity.
- Automotive and Lifestyle Collaborations
- Collaborating with lifestyle brands can help automotive companies expand their reach in the market.
- Carbon Fiber Production
- The use of CX6 carbon fiber in luggage design presents an opportunity for innovation in carbon fiber production.
