As part of SXSW 2016, Budweiser launched a new campaign that encourages young consumers to collaborate on road safety innovations. With so many millennials eager to make a difference in the world, this campaign provides a unique outlet for young adults interested in making the world a safer place.
The new campaign is called 'Tackle Impossible: A Force for Safer Roads' and it was debuted on March 12th at SXSW. To participate in the campaign, conference attendees are encouraged to share their road safety innovations through social media using the hashtag '#TackleImpossible.' In addition to sharing their ideas online, attendees are also encouraged to sign up for Budwiser's US Hackathon, which aims to find new solutions to tackle the issue of drinking and driving.
The new campaign demonstrates how brands can user the power of social media to leverage the ideas of young consumers.