Even though Livefyre acquired Storify years ago, the social aggregator is now being upgraded so even newsrooms can publish real-time stories. Storify 2 is designed to provide "content teams the tools to create their own evergreen and live blog stories, uniting traditional storytelling with engaged audiences." This has applications for both brands and publishers in a content-driven marketing industry.
The new Storify allows for live collaboration, with multiple editors being able to update, review and publish pieces from any place. The mobile app enables content creators to publish real-time stories on the go as well. Whether you have more of a journalism focus and want to get important, breaking news stories out there, want to live blog an event, are running a hashtag-based campaign or doing a Q & A session, there are many uses to this new platform.