'Damn, Daniel' is a phrase that's quickly become famous across the Internet thanks to a series of videos by teens Daniel Lara and Josh Holz.
Josh Holz began taking short Snapchat videos of his friend Daniel wearing stylish outfits and making humorous comments on his school attire. After the videos were compiled and shared across Twitter and YouTube, they began to take on a life of their own.
The viral stars Daniel Lara and Josh Holz have gone on to appear on Ellen DeGeneres and in Weezer's 'California Kids' music video. In addition to this, brands like Vans, Clorox, Axe and Denny's are just a few of the brands were quick to jump on the viral sensation with real-time advertising on social media.