This Chevrolet Ad Explores the Facebook Emojis with 'From Like to Love'
Laura McQuarrie — March 1, 2016 — Autos
References: wersm
In response to the new Reaction Emojis on Facebook, Chevrolet created a new video on the theme of 'From Like to Love.'
This video cleverly addresses the new set of reaction buttons, particularly how a "like" is applied to everything as remarkable as new babies being born and birthdays to uncomfortable moments that we can all identify with. Chevrolet even goes as far to say: "we have become a society of 'Likers.'"
Now, with the introduction of the "love" button, Chevrolet is urging people to choose to express a little more sentiment towards the brand. Whether it's a new filter on Instagram or a feature on Twitter, there are plenty of clever marketing ideas like this one that speak to Millennials by making the most of updates to social media.
This video cleverly addresses the new set of reaction buttons, particularly how a "like" is applied to everything as remarkable as new babies being born and birthdays to uncomfortable moments that we can all identify with. Chevrolet even goes as far to say: "we have become a society of 'Likers.'"
Now, with the introduction of the "love" button, Chevrolet is urging people to choose to express a little more sentiment towards the brand. Whether it's a new filter on Instagram or a feature on Twitter, there are plenty of clever marketing ideas like this one that speak to Millennials by making the most of updates to social media.
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