In keeping with the ongoing shift towards more high-tech consumer products, the March 2016 auto trends reveal a continued demand for technological innovations. However, there is also a demand for low-tech products that help consumers keep their cars clean and smelling fresh.
In terms of technological advancements, car manufacturers continue to release new features that make it easier than ever for consumers to navigate the road. For instance, the 2017 Ford Fusion V6 Sport features an new suspension system that can detect potholes and react accordingly so as to prevent damage to the car. Another example of high-tech auto innovation is the Visa Token Service, which allow drivers to pay for gas without ever leaving their vehicle.
Beyond futuristic features, the March 2016 auto trends also reveal a consistent demand for products that help consumers care for their vehicles. For keeping their vehicle smelling fresh, consumers can choose from products such as all-natural vehicle fresheners and sprays that mimic that new car smell. There are even heavy-duty garage mats for protecting against muddy and snowy tires.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
