Movie theater service provider Screenvision helped create a spectacular immersive Volvo ad that allows seated filmgoers to take part in a virtual test drive of a Volvo car before the film trailers set in.
The ad takes the form of a motion simulator that is directed by a motion detector aimed towards the audience. As the audience performs collective motions such as waving their arms in a particular direction, they control the movement and direction of the car in the ad. Audiences can even change the speed of the car and explore its interior.
Ultimately, these Volvo ads re-imagine auto advertising by allowing for a completely different level of engagement and immersion, with cinemagoers getting to experience what it feels like to sit in the driver's seat of a Volvo and control the vehicle.
What's Driving This Trend
- Immersive Auto Advertising
- This trend allows for a completely different level of engagement and immersion, re-imagining traditional auto advertising.
- Virtual Test Drive Experiences
- This trend enables potential customers to experience the feeling of sitting in the driver's seat and controlling a vehicle before making a purchase.
- Interactive Motion Sensor Technology
- This trend utilizes motion sensors to allow audiences to control the movement and direction of virtual vehicles through collective motions.
Who This Affects Most
- Automotive Industry
- This industry can utilize immersive auto advertising to provide interactive and engaging experiences to potential car buyers.
- Advertising Industry
- This industry can incorporate virtual test drive experiences into their campaigns to captivate audiences and create memorable brand interactions.
- Cinema Industry
- This industry can leverage interactive motion sensor technology to enhance the cinema experience and attract more viewers.
