Over the past year, consumers have been privy to scandals, safety concerns and fraudulent behavior across many industries; as the top March 2016 commercials reflect, it's become more important than ever for a brand to win over the hearts of consumers by being candid and authentic as possible. One great example is the 'Unfiltered Talk' commercial from Shock Top, which aired during the Super Bowl 50. Other Big Game commercials that captured the attention of audiences in similar fashions also got their messages across with themes like humor and empowerment.
Outside of what was broadcast during the Super Bowl, other noteworthy commercials include ones shared to YouTube that are entirely skippable, as well as ones that are made using only user-generated content.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
