In celebration of Pokémon's 20th anniversary, there will be a Pokémon Super Bowl commercial this year that encourages fans to 'Train On.' The ad begins with a young boy who is inspired to run, who in turn inspires a young girl to begin training to become a master of chess. This chain is repeated until a Pokémon trainer is finally introduced.
The aim of the commercial is to highlight the competitive aspects of gameplay of its cards and video games.
The Pokémon Super Bowl 50 commercial will also be part of a larger #Pokemon20 campaign to honor the brand. The ad spot will also be airing ahead of Pokémon Day on February 27th, which will play a part in celebrating iconic anime characters like Charizard, Jigglypuff and Pikachu once more.
What's Driving This Trend
- Competitive Gameplay
- Disruptive innovation opportunity: Develop new game mechanics and features that enhance the competitive aspects of gameplay in card and video games.
- Inspirational Storytelling
- Disruptive innovation opportunity: Create advertising campaigns that use storytelling techniques to inspire and motivate consumers to follow their passions.
- Anniversary Celebrations
- Disruptive innovation opportunity: Organize special events and campaigns to celebrate milestone anniversaries and engage with customers on a deeper level.
Who This Affects Most
- Gaming
- Disruptive innovation opportunity: Incorporate innovative technology, such as virtual reality or augmented reality, into gaming experiences to enhance immersion and engagement.
- Advertising
- Disruptive innovation opportunity: Explore new methods of storytelling and emotional appeal in advertising campaigns to connect with consumers on a deeper level.
- Entertainment
- Disruptive innovation opportunity: Integrate popular anime characters and franchises into various entertainment mediums to create new revenue streams and expand fan base.
