Batchelors Noodles Announced a Partnership with Pokémon
Michael Hemsworth — January 18, 2022 — Marketing
References: batchelorsrange & talkingretail
Batchelors noodles is launching a new campaign and on-pack promotion in partnership with Pokémon to provide consumers with a way to win some exclusive prizes.
The campaign is set to launch January 27, 2022 to coincide with the launch of Pokémon Legends: Arceus and will offer fans the change to win one of 100 prizes each week. This includes Nintendo Switch consoles, plush toys, trading card games and more.
Brand Director for Quick Meals, Soups and Snacks at Premier Foods Naomi Shooman spoke on the Pokémon partnership with Batchelors noodles saying, "Following on from the previous success of gaming partnerships for Batchelors, we are delighted to be joining forces with Pokémon this year, the highest media grossing franchise in the world. Our on-pack promotion will give shoppers the chance to win a range of prizes and Pokémon products set to attract new shoppers to the category and encourage existing Batchelors fans to grab a pot or pack of Super Noodles or Pasta ‘n’ Sauce more often. We know that Batchelors is particularly popular with those aged 35- to 44-years-old, coupled with Pokémon’s wide-ranging appeal to younger adults, we see the partnership as a real recipe for success.”
The campaign is set to launch January 27, 2022 to coincide with the launch of Pokémon Legends: Arceus and will offer fans the change to win one of 100 prizes each week. This includes Nintendo Switch consoles, plush toys, trading card games and more.
Brand Director for Quick Meals, Soups and Snacks at Premier Foods Naomi Shooman spoke on the Pokémon partnership with Batchelors noodles saying, "Following on from the previous success of gaming partnerships for Batchelors, we are delighted to be joining forces with Pokémon this year, the highest media grossing franchise in the world. Our on-pack promotion will give shoppers the chance to win a range of prizes and Pokémon products set to attract new shoppers to the category and encourage existing Batchelors fans to grab a pot or pack of Super Noodles or Pasta ‘n’ Sauce more often. We know that Batchelors is particularly popular with those aged 35- to 44-years-old, coupled with Pokémon’s wide-ranging appeal to younger adults, we see the partnership as a real recipe for success.”
Trend Themes
1. Anime-branded Food Products - Opportunity for food and beverage companies to collaborate with popular anime franchises to create exclusive product lines and engage with younger audiences.
2. Gaming and Food Promotion Campaigns - Opportunity for companies to leverage popular gaming franchises to boost sales and drive engagement through on-pack promotions and exclusive prizes.
3. Cross-generational Appeal - Opportunity for companies to tap into the overlap of different age groups by partnering with popular franchises that appeal to both younger and older generations.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can benefit from collaborating with anime and gaming franchises to create exclusive product lines and promotional campaigns.
2. Gaming - Gaming companies can leverage their popular franchises to partner with food and beverage companies in promotional campaigns and expand their brand reach.
3. Merchandise and Collectibles - Companies selling merchandise and collectibles can benefit from cross-promoting with food and beverage companies to offer exclusive products and engage with new audiences.
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