Campbell's and The Pokémon Company Partnered on New Soups
Michael Hemsworth — August 8, 2025 — Lifestyle
Campbell's and The Pokémon Company have announced a new partnership that will see Pokémon-themed soups hitting store shelves for fans to get their hands on.
The canned condensed soup products are limited-edition and come in eight varieties that are each branded with the signature Campbell's name, but also a different Pokémon character. This includes Pikachu, Charmander, Bulbasaur, Eevee, Squirtle, Jigglypuff, Mew and Mewto, which each come as an homage to the original 150 characters from the anime franchise. The soups each feature a chicken noodle recipe that includes Pokémon-shaped noodles, chicken and chicken broth.
The Campbell's and The Pokémon Company partnership is rolling out now to retailers for fans to collect, but could see certain varieties harder for shoppers to track down, just like the game itself.
The canned condensed soup products are limited-edition and come in eight varieties that are each branded with the signature Campbell's name, but also a different Pokémon character. This includes Pikachu, Charmander, Bulbasaur, Eevee, Squirtle, Jigglypuff, Mew and Mewto, which each come as an homage to the original 150 characters from the anime franchise. The soups each feature a chicken noodle recipe that includes Pokémon-shaped noodles, chicken and chicken broth.
The Campbell's and The Pokémon Company partnership is rolling out now to retailers for fans to collect, but could see certain varieties harder for shoppers to track down, just like the game itself.
Trend Themes
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Limited-edition Nostalgia Products — The creation of limited-edition, nostalgia-driven products captivates consumers’ emotions, driving curiosity and urgency in purchasing.
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Cross-brand Collaborations — Innovative partnerships between iconic brands capitalize on combining fan bases, creating unique product offerings that draw diverse consumer interest.
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Themed Food Experiences — Designing food items that incorporate popular cultural themes transforms everyday products into interactive and collectible experiences.
Industry Implications
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Canned Goods — Revitalizing traditional canned goods with pop culture themes offers a fresh angle to attract younger market segments.
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Licensed Merchandise — Leveraging licensed characters in product design across non-traditional categories opens new revenue streams and enhances brand visibility.
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Retail Collectibles — The blending of edibles with collectible themes generates buzz and encourages collection, similar to how exclusive merchandise attracts dedicated fans.
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