West Elm's Roar + Rabbit collaboration collection is spotlighted in captivating campaign that explores the design firm's creative process. Consisting of furniture, lighting, accessories and framed art prints, the collaborative collection stays true to the signature aesthetic of Philadelphia-based designers Mitzie Wong and Wendy Wurtzburger.
Looking to nature for their inspiration, the duo are shown in their personal studio and while enjoying the great outdoors. While designer Wendy Wurtzburger represents the firm's rabbit, Mitzie is considered its roar, though both admit they have a bit of both.
Revealing their complex creative process, the Roar + Rabbit duo are shown sketching, painting and arranging objects in visually appealing ways. This cinematic ad will appeal to West Elm's design-conscious consumer who doesn't only appreciate beautiful decor but also its origins.