'Ryanville' is one of two commercials that will be airing from Hyundai during this year's Super Bowl.
The commercial features a pair of women driving through Ryanville in a Hyundai Elantra. Very quickly, it becomes clear that the entire population of Ryanville consists of only Ryan Reynolds characters. This becomes very distracting for the women in the car, but at a time when it is needed most, the vehicle's Automatic Emergency Braking with Pedestrian Detection technology kicks in to save the day—and a sweet pack of dogs.
'Ryanville' is one of two commercials from Hyundai that will be airing during the Super Bowl 50 that stars the 2017 Hyundai Elantra. In addition to having a spot featuring a celebrity, the second ad, 'The Chase' uses a pair of bears to highlight the vehicle's Blue Link Remote Start feature.
Key Themes Behind This Trend
- Celebrity-focused Commercials
- Opportunity to create innovative and attention-grabbing ads by featuring celebrities in commercials.
- Automotive Safety Technologies
- Disruptive potential in developing advanced safety features like Automatic Emergency Braking with Pedestrian Detection.
- Creative Product Demonstrations
- Opportunity to showcase product features in unique and memorable ways, like using animals or fictional characters.
Where This Applies
- Advertising and Marketing
- Opportunity for agencies to create compelling and shareable content that leverages celebrity endorsements.
- Automotive
- Potential for vehicle manufacturers to invest in and further develop advanced safety technologies.
- Entertainment and Media
- Opportunity for media companies to partner with advertisers to create engaging content that integrates celebrities or creative product demonstrations.
