In order to promote its most recent menu changes, Jack in the Box is giving away one million free burgers. The announcement was made during the Super Bowl with a commercial featuring the brand's mascot bringing burgers to hungry consumers.
The promotion starts on February 7th and runs until February 15th or until one million burgers have been given away. The free burgers in question are the Double Jack, the Jumbo Jack or the Habanero Ultimate Cheeseburger. Customers simply sign up on the brand's website in order to receive a coupon for a free burger of their choice. The promotion is intended to highlight the chain's recent menu upgrades and the launch of the Double Jack.
The free burgers represent an effort to introduce more consumers to Jack in the Box products without forcing them to make a purchase.