These campaigns for kids are about more than just about promoting snacks and meals. While food is a focus in these campaigns, they are also used to tackle issues that have to do with everything from nutrition and overall health to food literacy and education.
Like their Millennial parents, kids of today have grown up expecting to interact with their favorite brands, especially when it comes to the creation of advertisements and custom packaging. Oreo, Waitrose and Wendy's are three brands that created products and campaigns in celebration of kid-created designs.
Similarly, many food brands are favoring experiential marketing when it comes to reaching young audiences. For instance, in Singapore Burger King launched kitchen tours and burger-building workshops to give both kids and parents a better understanding of what's being eaten. Another great example comes from pasta brand Scala'. While words like "authentic" and "premium" are often used to entice grown-up consumers, Scala' created an experience to introduce these themes to kids. For one day, the pasta maker served fine Italian cuisine for at a school, accompanied by a live opera performance.
From Fast Food Kitchen Tours to Spontaneous School Operas
Local Hunger Tell-A-Thons
Kid President's Child Hunger Campaign Wants to Start a Conversation
Food Education Initiatives
Food Revolution Day Teaches Kids About Healthy Food Benefits
Spontaneous School Operas
Scala' Stages an Impromptu Performance for Kids to Enjoy During Lunch
Fresh Fruit Side Dishes
This New Campaign Encourages Customers to Eat More Fruit
Child Cooking Campaigns
Uncle Ben's Aims to Inspire Child Chefs with 'Ben's Beginners'
Fast Food Macaroni Meals
This Fast Food Chain Now Offers a Mac and Cheese Option for Kids
Kid-Drawn Drink Cups
These Wendy's Fast Food Cups Share Stories of Adopted Children
Literacy-Promoting Kid's Meals
This Fast Food Campaign Encourages Families to Read Together
Happy Meal Book Giveaways
McDonald's Locations in the UK are Giving Away Roald Dahl Books
Fast Food Kitchen Tours
This Burger Chain is Giving Public Kitchen Tours and DIY Burger Workshops
Remote-Controlled Hot Dogs
This Company is Now Selling a Miniature Version of Its 'Wiener Rover'
Hungry Fried Chicken Ads
This KFC Campaign Replaces Kids' Grins with Drumstick-Shaped Mouths
Gourmet Sandwich Carts
This Company Sells Decadent Peanut Butter and Jelly Sandwiches
Literary Fast Food Giveaways
McDonald's India Will Offer Books With Happy Meals Instead of Toys
Cartoon Theme Farms
The Hello Kitty Go Green Organic Farm Teaches Youngsters About Food Safety
Academic Fast Food Ads
These McDonald's Ads Celebrate the School Season with Tasty Reminders
Customizable Cookie Packaging
Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts
Waitrose's New Brown Sauce Packaging Was Made by a Kid